Libérate
During the beginning of the year, Latinos become even more superstitious as they look
for what’s in store in the upcoming year. In the un-carrier fashion of T-Mobile,
customers will get the bright Magenta future they deserve as they
set themselves free from the bounds of their old wireless carrier.
CD: Mauricio Macias
AD: Andrea Martinez
CW: Danny Kapilivsky
*In collaboration with Conill (Saatchi & Saatchi)
Utilizing the native features on Instagram and TikTok, users were able to see their Magenta future by simply tapping (or) holding their finger on their screens to stop the animation.