Mine Your Craft

Young Lions US Digital Competition Finalist

Creative Ladder identified a key issue in our creative youth. Many of them, especially those from
underrepresented backgrounds, simply don’t know creative career paths exist. And thus, their skills go to waste.
Which is why they created their non-profit to help drive kids into creative professional careers by offering mentors,
assistance, experience, information, and a quiz to spark their interests.
So they tasked us with a not so simple ask:
”Drive traffic to the Creative Ladder quiz using digital.”

CW: Danny Kapilivsky

AD: Pedro Salazar Hernandez